Understanding Graphic Form Making–Undergraduate Studio I
This project focuses on some of the fundamental elements involved in the making of a set of related symbols. The concepts of compositional structure, unity, weight, stress, direction, and repetition will be explored.
With this project students design three symbols based on a name and type of business of their own choosing. They are to develop ideas for a family of three graphic symbols: a picture form, a letterform and a word form. Their symbol designs for each category must work together as a simple system, sharing formal aesthetic qualities (i.e. shape, grid, etc.) Each mark should be distinctive, with unique optical characteristics, yet harmonious with all others and clearly recognizable as part of a set. The marks should be conceived keeping in mind all the principles involved with design and Gestalt visual perception. The marks must also be based on geometry, composed on a grid matrix.
![](http://josephdigioia.com/files/gimgs/32_mandyb.jpg)
Flight | Mandy Bleidorn
![](http://josephdigioia.com/files/gimgs/32_mshields.jpg)
Briareus | Mary Shields
![](http://josephdigioia.com/files/gimgs/32_pgrey.jpg)
Arrow | Phillip Gray
![](http://josephdigioia.com/files/gimgs/32_ninaflight.jpg)
Flight | Nina Diab-Ghanem
![](http://josephdigioia.com/files/gimgs/32_jorchin.jpg)
Sun | Jon Orchin
![](http://josephdigioia.com/files/gimgs/32_jforby01.jpg)
Sequana–Mark | Jon Forby
![](http://josephdigioia.com/files/gimgs/32_hanesmoon.jpg)
Moon | Haynes Riley
![](http://josephdigioia.com/files/gimgs/32_scottflight.jpg)
Flight | Scott Reinhard
![](http://josephdigioia.com/files/gimgs/32_jforby02.jpg)
Sequana–Logotype | Jon Forby