Strategic Brand Development–Print Studio I
This graduate level course explores the theories, strategies and processes of developing a print-based brand identity. Through lectures, independent research and studio work, students implement complex design systems created to provide a unified and unique presentation of image-building content. The students analyze the needs and services of a specific client or organization and design a compelling visual brand identity catered expressly to those needs and services as well as to a specific target audience.
Hestia Spa–Business System | Clarissa Soto
Hestia Spa–Brochure (Detail) | Clarissa Soto
Hestia Spa | Clarissa Soto
Metis Books–Business System | Sara Jo Johnson
Metis Books–Promo | Sara Jo Johnson
Metis Books–Posters | Sara Jo Johnson
Proteus–Promo | Seth Akkerman
Proteus–Posters | Seth Akkerman
Proteus–ID Manual | Seth Akkerman
CLIO Resource Center –Business System | Manuel Ortiz
CLIO Resource Center –Posters | Manuel Ortiz
CLIO Resource Center –ID Manual | Manuel Ortiz
CLIO Resource Center –Brochure | Manuel Ortiz
Vida–Promo | Cassandra Smolcic
Vida–Guidebook | Cassandra Smolcic
Vida–ID Manual | Cassandra Smolcic
TeaOra | Ya-Yun Huang
TeaOra–Tea Boxes | Ya-Yun Huang
Gefion–Promotions | Courtney Hurst