Strategic Brand Development–Print Studio I
This graduate level course explores the theories, strategies and processes of developing a print-based brand identity. Through lectures, independent research and studio work, students implement complex design systems created to provide a unified and unique presentation of image-building content. The students analyze the needs and services of a specific client or organization and design a compelling visual brand identity catered expressly to those needs and services as well as to a specific target audience.
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Hestia Spa–Business System | Clarissa Soto
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Hestia Spa–Brochure (Detail) | Clarissa Soto
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Hestia Spa | Clarissa Soto
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Metis Books–Business System | Sara Jo Johnson
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Metis Books–Promo | Sara Jo Johnson
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Metis Books–Posters | Sara Jo Johnson
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Proteus–Promo | Seth Akkerman
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Proteus–Posters | Seth Akkerman
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Proteus–ID Manual | Seth Akkerman
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CLIO Resource Center –Business System | Manuel Ortiz
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CLIO Resource Center –Posters | Manuel Ortiz
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CLIO Resource Center –ID Manual | Manuel Ortiz
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CLIO Resource Center –Brochure | Manuel Ortiz
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Vida–Promo | Cassandra Smolcic
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Vida–Guidebook | Cassandra Smolcic
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Vida–ID Manual | Cassandra Smolcic
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TeaOra | Ya-Yun Huang
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TeaOra–Tea Boxes | Ya-Yun Huang
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Gefion–Promotions | Courtney Hurst